Brexit - like escaping from jail ?

Mayor of London, Boris Johnson, used the metaphor "escaping from jail" to describe a Brexit last Sunday. That was a funny, but not an incontestable characterization. Remainers will not agree that the EU is a prison. They say the country´s membership is important for the economy and strengthens its security and influence.

To convince undecided voters Johnson and the Leavers should do four things:

1. Coordinate the Leave campaignes so that voters do not get confused and uncertain.

2. Give factual answers to the Remainers arguments.

3. Explain in simple terms why UK should leave the Union.

4. Explain in simple terms how the UK should leave the Union. This point includes both the process of leaving and the kind of relationship UK and the EU will have afterwards.